QUANTITATIVE AND QUALITATIVE
A successful brand’s communication is based on the balance between business objectives and consumer’s wants. Create a compelling message that impacts the consumer. Make your brand stay on your consumers’ minds wherever they go.
At BEST RESERACH we help you discover the ideal message you can convey to your target audience. We use quantitative and qualitative methodologies such as Pre-Test advertising, Concept Test, Advertising Day After Recall (DAR), and Concept Benefits Sort to know the real impact on your receiver.
We collect and analyze each possible positive or negative reaction related to your reseach objective since even a negative answer may lead to an assertive change.
Advertising Day After Recall (DAR)
Concept Benefits Sort