In compliance with the Federal Law on Protection of Personal Data held by Private Parties (PERSONAL DATA LAW), we issue this Privacy Notice, which contains this company's applicable policies regarding personal data collected through our systems

BEST RESEARCH S.A. DE C.V., domiciled at Emilio Castelar 240 Int. 301. Polanco Miguel Hidalgo C.P.11560 México D.F., is responsible for collecting your personal data, of the use given to them, and of their protection.

According to the Law, "Personal Data" means any information concerning an identified or identifiable individual. For the purposes of this Privacy Notice, the following are included, without limitation, within the concept of "Personal Data":

Full name (First Name, Middle Name, Last Name, Mother’s Last Name); address (Street, Street Number and Unit Number, Neighborhood, Borough or Municipality, Between Streets, and description of the front facade); home, mobile, or work telephone numbers; marital status; e-mail; gender; age and any other similar information of an individual.

BEST RESEARCH or its Representatives may use the Data subject’s Personal Information for the following purposes:

    Market analysis and/or research studies
    Statistical and/or demographic, interests, consumption preferences, or consumer behavior research studies or analysis.
    Keeping and maintaining the company’s databases -containing personal information or data- until the moment consent is withdrawn by the data subject

You have the right to access, correct, and cancel your personal data, as well as to object their use or withraw the consent granted to us for that end, through the procedures we have implemented. In order to get acquainted with such procedures, requirements and terms, you may contact our Personal Information Department at Coquimbo771, Lindavista, Gustavo A. Madero, C.P. 07300, México, D.F., phone numbers 5119.3333 / 5119.0815, or visit our website Internet

Additionally, we inform you that your personal data may be transferred and used within and outside the country, by third parties. In the event that BEST RESEARCH transfers your personal data to fulfill the purposes established in this Privacy Notice, a confidentiality agreement shall be previously issued and, provided that (i) the supplier or any third party to whom they are transferred, agrees to use the Personal Data according to this Privacy Notice, and (ii) it is not any of the situations set forth in Article 37 of the Law. In this regard, your information may be shared with companies or company’s departments in charge of Marketing and Market Research, in order to analyze it and conduct market research studies, to make statistical estimates, and to identify consumer preferences or consumer profiles. In case you do not express an objection for your personal data to be transferred, consent on your behalf might be understood by BEST RESEARCH for such purposes.

You have the right to access your personal data in our possession as well as the details of their use, to correct them in case they are inaccurate or incomplete, to object the use of data for specific purposes, and to cancel them if you consider that they are not necessary for any of the purposes detailed in this Privacy Notice -if you consider that they have been used for purposes that have not been agreed, or in case the contractual or service relationship has ended.

At all times, consent given to us regarding the use of your personal data might be withrawn in order for us to stop using them. Access, correction, cancellation, or objection requests (ARCO Rights) shall be sent to, containing the following:

  1. Data subject’s name and address or any other means through which the reply to your request may be delivered;
  2. Documents that prove the data subject’s identity or that of the data subject’s legal representative;
  3. A clear and accurate description of the personal data that are intended to be subject to some of the aforementioned rights, and
  4. Any other element or document that may facilitate location of personal data.

Within 15 business days from the date we receive your request, we will reply to you by e-mail to inform you if your request proceeds or not. We reserve ther right to make, at any time, changes or updates to this privacy notice due to legal or jurisprudential changes, market practices, internal policies, or new requirements for the provision or offering of our services or products. Such modifications will be available to the public at our website Last updated: 07/24/1013.


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