QUALITATIVE RESEARCH

QUALITATIVE RESEARCH

Qualitative Research is essentially exploratory. Its main function is to try to interpret and somehow give value to the most subjective but relevant aspects of consumer behavior.

To achieve its objectives, Qualitative Research relies on different research techniques and tools developed by different sciences specialized on studying human behavior such as Psychology, Sociology, Anthropology, and Semiotics. At BEST RESEARCH we have a pool of specialists with broad experience in conducting this type of studies; from an in-depth interview to a complex multidisciplinary study.