At BEST RESEARCH we understand that the first step to succeed with consumers is to obtain the best performance on your product’s intrinsic and extrinsic attributes. Taste, texture, sweetness, and fragrances, as well as packagings, colors, and brand are essential.
This is why we specialize in sensorial studies that enable our clients to know the consumer’s perception through Organoleptic Tests, Packaging Tests, Name Tests, etc., to achieve product and/or brand loyalty or any other objective in progress.
Our executives are specialists on the design of Blind or Identified Product Tests as well as on the elaboration of evaluation protocols according to ESOMAR’s behavior code. In terms of the operation process, we have central locations equipped with kitchen, lightening, and ventilation system, adequate to conduct organoleptic studies.
Our clients are members of different industries such as the food, personal care, and tobacco ones, and perfume houses among others.
THE BEST METHODOLOGIES
QUANTITATIVE AND QUALITATIVE
Blind and Identified Product Test (BPT & IPT)
Concept and Product Test (ICPT)
Package & Label Test
Shelf & Show Test
Consumer Reaction In Situ (Buyer Reaction Research)
Dives at home (Ethnographic)