QUANTITATIVE AND QUALITATIVE
Become your consumer’s unconditional friend, the one who is always there when and where needed
Both sales channel and points of sale are aspects that should not be underestimated. Always being at the right place, easily accessible to your consumers, is really important to achieve a better positioning in the face of your competitors and to obtain positive results.
Currently, at BEST RESEARCH we use innovative technology to carry out a thorough exploration of the consumer’s behavior at the moment of purchase.
With methodologies such as Eye Tracking, Shelf Test, Shop Along, and Buying Habits (In Situ) we can obtain the information you want to know.
Dynamic Store Panel - Ad hoc or Multi-client
Purchas Habits In Situ -Store Audit
Store Intercept – Understanding the MOT
Shop along – Designing the Journey Map